Email: Kcelguerrero43@gmail.com Phone #: 559-6917949
Education
California State University, Fresno
Bachelor of Arts in Mass Communications and Journalism- Multimedia Production Option
Relevant Coursework:
Media as Pop Culture, New Media Technology, Multimedia Production, Media Stereotypes, Photojournalism, Audio Production, Field
Video Production, Publication Design
Fresno City College
Associate of Science in Marketing, Certificate in Marketing- Advertising, Certificate in Marketing- Retailing
Relevant Coursework:
Digital Marketing, Marketing Principles, Advertising and Promotion, Web Page Design, Selling and Sales Management
Work Experience
Paramount: Ad Sales Associate (Linear and Digital) | May 2022- Present
- Collaborate with Sales, Traffic, and Pricing & Inventory partners to support the execution of advertising campaigns
- Facilitate client order entry and management to ensure delivery and satisfaction for campaigns ranging from $15k-$4M in revenue
- Manage a portfolio of 33 advertisers made up of independents and studios including: Disney +, WDSMP, Searchlight, MGM, Starz,
The Wonderful Company, Panda Express, The Farmer’s Dog and more - Coordinate with Ad Ops teams to carry out advertisers’ creative assets/tags, brand safety guidelines, and any other specific requests
- Generate reports to resolve discrepancies or campaign/ creative issues
- Work directly with billing and finance to ensure proper revenue recognition at the end of campaigns
- Update and maintain a variety of client information trackers
- Help train and provide mentor-ship to new Sales Associates
- Participated in The Power of Paramount Summit at California State University, Los Angeles as a panelist
Alliance for Medical Outreach and Relief (AMOR): Community Engagement and Media Coordinator| August 2021- March 202
- Established strong relationships with community leaders, members and agency partners
- Developed and implemented engagement strategies targeting the rural residents of west Fresno County including, but not limited to
community events and meetings - Organized, planned, and implemented seasonal campaigns such as a Halloween Trunk or Treat, Thanksgiving Food Drive, and the
annual Gala - Helped design and send out campaign collateral such as invitations, donation requests, graphic flyers, and email blasts to mailing lists
- Created presentations and delivered them as needed to both the media, and community
- Assisted with the development of website content, press releases, media engagement, and identifying funding sources for events,
and campaigns
Carmel Village Memory Care: Receptionist | April 2020- August 2021
- Maintained a daily communication log, daily occupancy report, licensing binders, and resident emergency information
- Prepared on boarding paper work, ordered office supplies, and distributed packages
- Provided administrative support to the Executive Director, Marketing Director, Sales and HR departments
Her Space Inc.: Marketing and Operations Coordinator | January 2020- July 2020
- Planned and moderated events, i.e., conducted guest interviews and conferences via Zoom
- Researched and created content for all clientele’s social media accounts, blog posts, e-newsletters, and websites for an audience of
more than 1.8K
Resume Link